In case you’ve ever attended a trade show, community fair, or other big event with a great deal of exhibitors, you’ve likely got any trade show giveaways. Additionally known as “swag,” or occasionally “freebies”, these promotional goods are given out to prospective customers. Usually small, cheap, and imprinted with the company’s logo, they could boost a marketing effort in several ways.
What distinguishes an effective trade show giveaway from an unsuccessful one? These hints can allow you to opt for the best swag for your occasion – and also the pitfalls will let you know what things to look out for.
Top Trade Show Giveaway Tips
1. Go for an attention-getting giveaway to increase traffic. In case you’re giving out exceptional swag and enjoyable trade show giveaways, word will spread, and also the amount of traffic to your booth increases. This is known as “booth buzz” by trade show specialists.
2. Capitalize on the “reciprocity effect.” Psychologists have found that if you give somebody a gift, it motivates them to do something for you. Engage them in the present time that the swag is introduced, plus they’ll be far more inclined to stick around and listen to you.
3. Select swag that appeals to all the senses. They’re going to understand your signage and listen to your voice, and a trade show giveaway provides them something to touch, too. The longer you engage them, the more likely that they’ll recall you later on.
4. Think of what your target audience could desire. Studies indicate that individuals keep promotional goods when they locate the things useful. If you consider it, you are probably able to make an educated guess regarding the sorts of things that will be sensible for your market. College students may want highlighters or jar openers. Employees who travel a whole lot would like ear plugs for all those noisy and long flights. Place yourself into their shoes.